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High Definition Video for Independent Filmmakers
A How To Guide for Digital Filmmakers
Welcome all! This is my blog to share my latest research,
thoughts, etc. on utilizing HD for independent filmmaking.

YES, I am available for consulting
Contact me at mike@hdforindies.com

All content copyright 2004-2007 Mike Curtis.

Thursday, August 31, 2006

AppleInsider | Report claims iTunes movie service due in September 

AppleInsider | Report claims iTunes movie service due in September

More fruit from the Disney acquisition of Pixar....Disney is rumored to be first subscriber to the iTunes movie service. Rumored pricing: $15 for new, $10 for old movies. Unknown at this time:

-pixel size (same as videos? If so, laaaaaaame)
-codec - almost certainly H.264
-data rate - highly dependent on the pixel size, so unknown - broadband a requirement!
-movie selection
-DRM will be Fairplay from Apple of course, but any new twists?
-can it be burned to DVD (I'm thinking maybe, or if not up front it is coming)
-HD versions of movies in the future?

If it turns out it is $15 for a small screen (320x180 or 480x270 or so), I vote it lame - too expensive for too little - just buy it from Walmart or Amazon or rent via Netflix...at which point you could Handbrake yourself a better copy, anyway...

-mike
Comments:
Expecting Apple to come out with DVD quality movie store is expecting them to come out with a CD quality music store. Audio buffs (myself included) will not download 128bit AAC files for $1 a pop. The only way they sell higher quality than 320x213 or whatever they will be is if apple has a widescreen 3inch or greater ipod. I stil won't buy from it. We are on the verge of blu-ray and HD-DVDs, 1080P, HDMI, ect... not 768kbps H264 footage at 320x240. Sure consumers will eat it up like they do the music videos and tv shows but I think its a waste of time.
 
Kamil - my gut response is akin to yours, but from a market perspective, it's only a waste of time if nobody pays for it!

....which is entirely possible....not NOBODY, but few....
 
By and large, consumers don't care about quality as much as they care about convenience. The self-professed audio buff above is the exception to the rule...if everyone cared about quality as much as he does, how would the iTunes store be so successful?

I posted on a related issue this morning, in regards to the current poor market of hi-def DVDs. Consumers simply aren't buying 'em, and one reason is that there is no additional convenience added. It's perceived as a lateral move, not an upgrade.

In the general consumer market, I believe that convenience will trump quality 9 times out of 10. As such, if Apple makes films available online conveniently, at a decent quality, and at a reasonable cost of entry, they will succeed.

Matt Jeppsen
FresHDV.com
 
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