HD For Indies

I guess after getting all the info they needed from the red brek-in they decided to have a go.
 

Yeah, you BETTER hide behind Anonymous when posting something like that!

: )
 

You know, anonymous or not... everyone who visits this page is looking to see if anyone else said what they were thinking... and anonymous #1 nailed it.

Sony is the devil. Have you read their mission statement?
 

More red kooks from dvx loser land of lemmings. All bow down to the red. All bow down to the red. now its conspiracy theories against Sony. Really try and see how big a comapny that is read Scott Billups tour of those Japanes companies and how they have technology already developed but will see the light of day many years from now. Bow down because you can't or won't see anything other than your golden calf.
 

Last Anonymous -

dude, pass that bong, I still don't get it...
 

Sony made a 4K projector for everyone to view their 4K footage on whether it be film, RED, yada, yada, yada . . . I don't think it's unrealistic for them to make a 4K camera next.

They don't need to "steal" ideas to-do so. Anyways, they've already got a 12Mpix chip in the Genesis, and they made the 12Mpix CMOS chips in the Nikon DSLR's . . . why can't they turn that tech around and make a 12Mpix video camera chip?
 

clocking up a chip to higher frame rates is very, very difficult to get it to do well - it isn't just a matter of "running it faster/hotter" - if it were easy, it would have been done.

While other companies may well have miracle tech sitting in the Indiana Jones vault, nobody else has released tech to do this task yet.
 

The Sony 4K announcement is clever. It attacks its competitor, RED, without being belligerent.
"Hello, videoworld...we're Sony...it'll take us another 2-3 years before we release ours...Red is BS".

It's like the vapourware you hear at N.A.B.
Companies will anounce stuff for the 3rd quarter or 1st quarter next year (like it's in the official corporate books), then when that date passes, they'll come up with some excuse. In the meantime, you're sitting on the sidelines with your money while the real company who had something to offer loses your business because you're holding out for the established brand. That's why I don't go to NAB anymore. That's why you need to support RED. - Dave
 

Dave - yeah, Microsoft has been doing that same tactic for YEARS.....pre-announce, then wait and see, then maybe develop a product.
 

I take issue with the M$ comparison. They announce a product then spend x years trying to live up to their announcement, claim they were aiming beyond the state of art, reduce the scope of product outlined in said announcement, add marketing spin, finally release a product that has more than a little similarity to a product available for x years from another source.

There are many examples not just the obvious one...

As much as I dislike the way RED has gone about marketing its product I do admire the fuck you attitude. Even though I have no intention of buying into RED I will no doubt reap the rewards as Sony et al will be forced to compete. Technology that was destined to stay at a premium level will find its way down to us bottom feeders sooner than it would have done without the likes of RED and SI. Well done for taking on the hegemony.
 

There is some rationale behind Sony’s announcement. At this point 4K acquisition is completely useless. There are no adequate storage solutions, no viable workflow and no enough installed projectors. On top of that 4K workflow is very expensive, probably more expensive than shooting on film (I'm not talking about highly compressed scenarios like red code).
BUT in two to three years all that would have changed and 4K will be feasible and far less expensive. Not to mention the evolution in the sensor technology that will bring much better color rendition and dynamic range truly suitable for 4K (see the new three layered sensor of Sigma still cameras).
So it will be a perfect time to introduce their camera to the big Hollywood studios. Probably at that time they even implement JPG2000, as well as play out systems with encryption, so you can go from filming to screening without transcoding which in my opinion is the major quality bottleneck.A turnkey solution with the Sony badge everywhere. Of course it will be priced in the 100K range and will be beyond indy’s realm which will stick to their Reds. But for many professionals the Sony badge justifies the $60K premium and Sony is well aware of that.
In my opinion Red is not a threat to Sony because Red’s target group is the mid to high budget indie filmmaker and this is not a very big group. Though, I do believe that Red and SI can have formidable presence in countries with small film industries - usually a result of language barrier - where film productions are with indie budgets(at least compared to USA).

esp