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High Definition Video for Independent Filmmakers
A How To Guide for Digital Filmmakers
Welcome all! This is my blog to share my latest research,
thoughts, etc. on utilizing HD for independent filmmaking.

YES, I am available for consulting
Contact me at mike@hdforindies.com

All content copyright 2004-2007 Mike Curtis.

Wednesday, January 10, 2007

Conjecture Watch - black is Apple's new Black, and more 

Take a look at Apple's front page today - a black background with a black iPhone. What is the UI on that iPhone? Colored icons on a black background.

Then take a look at their latest computer designs - in particular the black Macbook (such as I'm writing this on), aka the BlackBook.

We've seen the user interface for the new iPhone, which is scheduled to ship in late June...which is after Leopard ships. While Leopard doesn't seem to have many visual changes from Tiger according to the sample animations on Apple's site, I read on Daring Fireball the other day:

The Aqua theme is now 6 years old, which is a longer lifespan than that of the Platinum theme from Mac OS 8 and 9. I expect to see big changes, not the sort of refinements we’ve seen in previous major Mac OS X updates. At a technical level, the new UI will be resolution independent. At a design level, it will elicit both a lot of love and a lot of hate, just like Aqua did in 10.0. The subtext will be to make Windows Vista look dated before it even ships to consumers.


...and I agree with him - that logic makes sense, especially that last point.

I think the next rev of pro laptops is likely to sport a darker look too, but I don't know if that would fly for the towers. Apple is famous for tying the hardware and software looks together - maybe we'd get anodized black towers? With a black based UI for the OS? Wouldn't that be potent?

Just conjecture...I have a lot of that today...

Other conjecture - Paul was quick to point out in my comments that we didn't see iLife/iWork because there may be iPhone versions coming - that makes a lot of sense, too - that iPhone ships after Leopard (most likely), and that new versions of iWork/iLife may come along that better integrate with the iPhone - a for-pay version of iWork that includes not just Universal Binaries of the apps, but also an included (or optional?) version for the iPhone as well.

I have some research to do for a meeting Friday, but I'm dyin' to do a long piece on iPhone, even though it totally isn't HD related...but I am so getting one of those...my T616, even though it is tiny and syncs well for calendar and contacts, iPhone does soooooo much more...and is clearly the winner new product for Apple.

Apple's goal is to get 1% of the market in 2008 - that'd be 5-6 BILLION dollars in phones sold at $500-$600 a pop. If they sell hundreds of thousands or even a million Apple TVs (based on current movie availability) I'd be surprised.

I bought Apple stock for the Apple TV, but iPhone is going to do MUCH more for Apple I'd bet - and this is just the first one, too, don't forget. Keep in mind how much better, smaller, and cheaper iPods got over the last five years. Prediction - in 2 years, there will be an iPhone half the volume with more features than this one at half the price.

-mike

Update - AppleInsider | Mac OS X Leopard to sport next-gen DVD Player software (images) - yep! I'm at least partially right.
Comments:
I agree and am expecting the new Final Cut Studio 6 interface to be black or dark gray. The current FCS webpage is a hint of things to come I think.
 
I'm still looking forward to the speculated revealing of a scalable interface in Leopard.

The betas are the same but the icon maximum size is 512 pixels instead of 256 now, so that much is for sure and probably helps support the rumored changes.

I do agree with Gruber et al about it being time for a significant revision to the UI (hopefully also to the Finder guts as well). Aqua never felt perfect to me but I didn't hate it either. At least the stripes got nixed a long time ago.
 
Scalable interface + new monitors + finally a laptop that does 1920x1080?

Seems to go together...

I'd be very glad if Apple allowed FCP to go to a more Discreet-like charcoal color. Or if they had an interface brightness slider like After Effects 7. Or if they had customizable colors, like Avid. Anything other than what they have now, actually!

Cheers

Bruce
 
"Anything other than what they have now, actually!"

bright red?
thought so ;)
++ chris
 
Isn't the desktop screen that we can see in the below link (from Apple's new AirPort Extreme) alot darker???. Assuming it "is" and Apple screen (same form factor)
Looks cool!

/Daniel
 
Maybe it is just me butr I think apple should add some more functionality to the home button on the phone. I had a treo 650 and I could operate it with just one hand some thing that is lost on the iphone. If they made that 1 button a 5way like the treo it would enable you to scroll to the correct icon and select it with one hand which would allow you to make phone, move thru pictures turn up volume, etc. they can make it so if you hold home it takes you home. double tap does something else single tap does something else. I like simple just as much as the next man but I could operate an ipod with one hand.
 
I agree that the phone was amazing and what I am looking forward to is the stuff he left out. Voice control? How does the camera work?

When I first saw the shots from the live feeds (Okay, I'm a mac addict and was hitting refresh on 3 different sites during the keynote) I thought the back button on the bottom was actually the camera and his "one more thing" would be iChat video (Even though it is not 3G you still have WIFI) Disappontment set in when I watched saw the flashes and watched the keynote.

Okay--V2--I can wait. To Bring it back to topic, however, I won't be buying one. In June ALL MY CASH BELONG TO RED and the only cash going apple's way will be for an 8 core to run Redcode.

Keep up the good work.

Thom
 
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