HD For Indies

The Professionals

Short mockupromotional * video about a video production company. It is a magnificent case study in how to do do every little possible detail wrong. So just don't do anything they did, and you've got hope.

This is brilliant - they've scrupulously studied how to do everything wrong - I love it.

In Hell, these guys' parody characters are my clients and I have to fix their project for Sundance submission.

In twenty minutes.

Among many, many other things, they would be angry that their $300 one chip DV camcorder's 60i footage doesn't look like film after scaling up to HD. They would scream and yell that it was my fault, and that I didn't know where, or was hiding, the Make It Look Better Button.

It is scary how clear my vision of this is. They would definitely have managed to hit every single one of my Top Ten List of Indie Things Not To Do.

BIG LUV to Shane Ross' Little Frog in High Def blog where I found this.

* Random aside - "Propagandutainment" was a word that came out of a conversation I had the other day.