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High Definition Video for Independent Filmmakers
A How To Guide for Digital Filmmakers
Welcome all! This is my blog to share my latest research,
thoughts, etc. on utilizing HD for independent filmmaking.
YES, I am available for consulting
Contact me at mike@hdforindies.com
All content copyright 2004-2007 Mike Curtis.
Tuesday, November 13, 2007
Avid Announces Major Shift in 2008 Strategy "in Response to Customer Feedback"
Avid Announces Major Shift in 2008 Strategy in Response to Customer Feedback
...including NOT having a booth at NAB.
Hmm....much could be read into that.
" In the past, we’ve seen how investing marketing resources in alternative, customer-focused activities, can be more effective with our users – and to our bottom line. It’s time for Avid to start giving something back to the industry and these activities will create a more vibrant community where customers and newcomers can learn, share, and understand where the industry is headed – and how they can help shape it.”
From my perspective, Avid has been threatened by Final Cut Pro for some time. While they make good products that serve the high end well in ways that Final Cut doesn't (hello media management, dailies audio syncing, ScriptSync, etc. etc.), their value/dollar for the majority of the market I've found lacking in the increasingly DIY market. DNxHD is a great codec. That you have to use Adrenaline HD to ingest it is not. AJA's $3500ish IO HD with Apple's ProRes codecs is a direct threat to Avid's technology initiatives in that area.
He who has the biggest market share usually wins, and Avid hasn't been gaining market share.
-mike
PS - thanks to Jim G for sending this in!
...including NOT having a booth at NAB.
Hmm....much could be read into that.
" In the past, we’ve seen how investing marketing resources in alternative, customer-focused activities, can be more effective with our users – and to our bottom line. It’s time for Avid to start giving something back to the industry and these activities will create a more vibrant community where customers and newcomers can learn, share, and understand where the industry is headed – and how they can help shape it.”
From my perspective, Avid has been threatened by Final Cut Pro for some time. While they make good products that serve the high end well in ways that Final Cut doesn't (hello media management, dailies audio syncing, ScriptSync, etc. etc.), their value/dollar for the majority of the market I've found lacking in the increasingly DIY market. DNxHD is a great codec. That you have to use Adrenaline HD to ingest it is not. AJA's $3500ish IO HD with Apple's ProRes codecs is a direct threat to Avid's technology initiatives in that area.
He who has the biggest market share usually wins, and Avid hasn't been gaining market share.
-mike
PS - thanks to Jim G for sending this in!
Labels: Avid
Comments:
So I looked over the Avid press release a little more closely, and was awed by its lameness. They basically made a press release to say two things:
1. We are not going to have a booth at NAB.
2. We are working on a new strategy (but we don't know what it is yet).
If this isn't an empty "buy time and make the stock price go up" press release, I don't know what is... This story of yours, plus a few other tidbits I've observed, has moved me to a "pessimistic investing strategy" with Avid. :)
1. We are not going to have a booth at NAB.
2. We are working on a new strategy (but we don't know what it is yet).
If this isn't an empty "buy time and make the stock price go up" press release, I don't know what is... This story of yours, plus a few other tidbits I've observed, has moved me to a "pessimistic investing strategy" with Avid. :)
I read the same thing, Elliot. No one is going to interpret them disappearing from NAB as a positive sign for the company. They are either in much worse shape than anyone thought, or even more clueless than everyone thought.
I shudder to think what would happen within the industry if Avid were to collapse. Final Cut is great at many things, but...
-Steve
http://www.drinkmepictures.com/
I shudder to think what would happen within the industry if Avid were to collapse. Final Cut is great at many things, but...
-Steve
http://www.drinkmepictures.com/
AVID had years to get their act together, instead AVID's accountants told AVID's R&D to manufacture expensive dongles.
AVID's days are numbered, the next generation of filmmakers are all using FCP.
It took a generation for sound editors to adopt Pro-Tools, and it also took a long time for AVID to get adopted.
FCP has cemented it's future for at least the next decade.
AVID? Well...they have Pro-Tools.
AVID's days are numbered, the next generation of filmmakers are all using FCP.
It took a generation for sound editors to adopt Pro-Tools, and it also took a long time for AVID to get adopted.
FCP has cemented it's future for at least the next decade.
AVID? Well...they have Pro-Tools.
Avid haven't had a stand at IBC for the last two years, so the writing was probably on the wall for doing the same at NAB.
Whichever way you look at it, the decision sends out the wrong signals to an already frustrated user base.
Whichever way you look at it, the decision sends out the wrong signals to an already frustrated user base.
Quantel's doing the same thing, although they didnt find the need to make a press release for it.
I would encourage the competition though, as I think that would benefit us all...
Power to the indies!
G
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I would encourage the competition though, as I think that would benefit us all...
Power to the indies!
G
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